The second volume of the Political Communication series is now published by L´Harmattan.
What can we say about the campaign which preceded the 2006 parliamentary elections in Hungary? Was it in any way different from the 2004 European parliamentary elections campaign? What are political campaigns like in general in Hungary and abroad these days? The reader will find answers to these and similar questions in the volume entitled "Tükörjáték" ("Mirror Game"). The parties, whose campaigns are analysed, are Hungarian parliamentary parties, and one or two smaller parties. What efforts did the parties make to convince citizens on the national level, or within a constituency, in villages or a small town? And how were the campaigns depicted in the media, in the tabloid and the online press? How shall we interpret the paid political television ads or the Prime Minister's blog?
The researchers of the Centre for Political Communications Research housed in the Institute for Political Science of the Hungarian Academy of Sciences try to give scientific answers to these questions in the dozen papers found in this book.

The first volume of the Political Communication series, entitled ´Further from the Media!´ is now published by L´Harmattan.
Throughout democracies these days, political campaigning is to a large extent taking place outside the media. Although politicians´ appearance on television continues to play a central role, campaign directors pay growing attention to local campaigning and new campaign tools to reach citizens –such as direct mails and phone marketing –which avoid ´big media´.
Based on certain characteristics, one being the choice of campaign tools, three stages are distinguished in the evolution of campaign communications: the premodern, the modern and the post-modern stage.