Ongoing projects

Government Communication 2.0. The online communication of Hungarian presidency of the Council of European Union

with the financial support of the Hungarian Scientific Research Fund 2008-2012

The aim of the study is to explore the internet-based communication efforts of the Hungarian government as undertaking the task of the presidency of the Council of EU (Jan 1 2011 - Jun 30 2011). Communicating EU Presidency is a unique and special task for government officials, since it has to break through the fall of cacophonic voices in the European Public Sphere (1), it should satisfy audiences with extremely different backgrounds (2), and it simultaneously supposed to be official but trendy and attractive too (3) within a very limited timeframe (4). The platforms of web 2.0 are suggested to be perfect for information sharing, mobilisation, building two-way communication lines, collecting feedbacks and cultivating images beyond national and cultural borders. This research assesses the experience of the Hungarian EU Presidency as a case study to evaluate to what extent web 2.0, with its participatory and conversational culture, has conquered government communications’ management in a certain period of time and context. With this analysis, our aim is to contribute to the discussions on whether new generation of ICTs revolutionises politics by reshaping communicative rules and sets new academic agenda for future works.  

If you require further details, please contact Gabriella Szabó.          

Participants: Gabriella Szabó, Lili Zentai, Márton Ughy

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EUROJUSTIS (2008 - 2011)

EUROJUSTIS (Scientific Indicators of Confidence in Justice. Tools for Policy Assesment) is a project designed to provide EU institutions and Member States with new indicators for assessing public confidence in justice. The project is funded by the European Community's FP7 activity. In the EUROJUSTIS project we contribute to the work which leads to the evaluation of current social indicators, and instructions for developing new indicators of public confidence in criminal justice. Furthermore, the IPS conducts media analysis which focuses on the media coverage concerning crime and justice-related issues. The leader of IPS team is Zsolt Boda. Gabriella Szabó is the research assistant, and she co-ordinates the work on media coverage. Zsuzsanna Mihályffy and Ágnes Rigó participate in the media analysis. More info at the project website.

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Research project on Hungarian campaigns (2004 - )

with the financial support of the Hungarian Scientific Research Fund 2008-2012

Our current project is aimed at the scientific analysis of the campaigns of the 2006 parliamentary election. The method we are using is largely based on our previous research of the 2004 European Parliamentary election campaigns.
When analysing party campaigns, our primary goal was to make the individual campaigns comparable to each other through criteria which we established relying on international scientific literature.
The other priority area in the project is the campaign in the different branches of the media that is, television, tabloid press and online publications. A novelty of the current project is that we try to investigate campaigns not only globally, but also on the micro-level: in a few, previously chosen constituencies. Finally, some topics which are in the centre of interest today, such as politicians’ images or various uses of the internet in the campaign are also dealt with: an essay will be devoted to each in the planned book. 

Participants: Balázs Kiss, Zsuzsanna Mihályffy, Gabriella Szabó, Szilvia Horváth,Johanna Molodih, Ákos Németh, Tibor Ördögh, Mónika Péter, Miklós Takács, Bálint Tóth, Márton Ughy and Lili Zentai.

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Past projects

The Ages of Political Communication

(with the financial support of the Hungarian Scientific Research Fund, 2005-2008) 

This research project tries to approach the changes in the framework of a transition from modern to post-modern political communication, and raises the question whether current developments can be approached as a transition from ‘modern’ – understood as uniform and homogenizing to ‘post-modern’: fragmented and diverging.  
The project attempts to answer the global question through studying:

1. the transformation of campaign communication
2. the transformation of communication of governments
3. the European public sphere which contributes to the deconstruction of the traditional monopoly of the national political communication
   
   Participants: Balázs Kiss, Zsuzsanna Mihályffy, Gabriella Szabó

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Global Political Marketing

Balázs Kiss and Zsuzsanna Mihályffy joined a group of researchers working on the comparison of the development of political marketing in fifteen countries in and outside Europe.  The research, coordinated by Jennifer Lees-Marshment, Chris Rudd and Jesper Strömback, will conclude in a volume to be published by Routledge in 2008 or 2009.

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